My ServicesEngineered for Predictable Growth
In the complex world of industrial products and engineering services, achieving consistent growth demands more than just good ideas; it requires precision marketing, aligned seamlessly with your sales efforts.
My unique expertise lies in deeply understanding how your engineering company sells, specifically through it’s intricate buyer journeys, and translating that insight into marketing strategies that deliver tangible results.
I partner with small to medium-sized engineering businesses to refine your market presence, empower your sales teams, and drive predictable revenue growth.
Devising and Documenting Brand Strategy & Message-to-Market
Your brand is more than a logo; it’s the foundation of your market identity and a critical bridge to your customers. I work closely with you to define your effective go-to-market strategies, clarify your core values, and articulate a compelling message that cuts through the noise and resonates with your specific audience.
This involves delving into your Ideal Customer Profile (ICP) and their unique buying context, ensuring your messaging is tailored to their needs and purchase triggers. My approach focuses on crafting authentic, value-driven content that not only reflects your brand’s personality but also directly supports sales outcomes by influencing buyer experiences and pipeline growth. We aim to ensure your brand owns a clear space in the minds of your target audience, distinguishing you from competitors, and building buyer confidence through consistent digital and human-led channels.
Defining Marketing Goals & Measuring ROI
To ensure your marketing investment drives measurable impact, we establish clear and achievable goals. I help you set the right number of key marketing objectives that directly support your overarching business goals, breaking them down into monthly, quarterly, and annual targets.
Crucially, every goal is tied to measurable Key Performance Indicators (KPIs), focusing on growth over specific periods and relevant metrics like marketing revenue attribution. We leverage data-backed approaches, including insights from AI-powered reporting tools, to understand which activities and channels are driving revenue and to evaluate the return on investment (ROI) of campaigns. This commitment to transparent measurement helps secure stakeholder buy-in and ensures marketing’s direct contribution to your bottom line and predictable growth.
Developing a High-Impact Marketing Strategy
Based on a profound understanding of your sales process and the nonlinear B2B Buyer journey and market dynamics, I develop a comprehensive marketing strategy designed for impact. This involves creating a customised approach that ensures your marketing efforts are perfectly aligned with your business goals, driving growth and building lasting client relationships.
In today’s fast-paced, digital-first world, your strategy must be agile and adaptable. I guide you in building a strategy that can quickly respond to shifting buyer behaviours and market trends, embracing a culture of experimentation to continuously optimise performance. This includes strategically integrating modern capabilities, like AI-powered insights, to enhance content creation, analysis, and overall marketing efficiency, ensuring your function is both intelligent and sophisticated. By focusing on what works, we build a marketing engine that consistently delivers on your defined KPIs.
Sales & Marketing Enablement for Delivery
My core expertise lies in bridging the gap between your marketing efforts and sales outcomes. By deeply understanding how your company sells, including the nonlinear and recursive nature of B2B buying journeys, I align marketing strategies and content delivery to directly support your customer-facing teams.
This alignment is crucial for igniting revenue growth for customer-facing teams and helping you predictably hit revenue targets. We focus on:
• Arming sales reps with the right content at the right time for their specific products and buyer journeys, enabling them to maximise every buyer interaction and accelerate deal cycles. This ensures consistency and boosts buyer confidence, leading to higher quality deals.
• Guiding reps to consistently execute go-to-market (GTM) strategies through structured sales plays and playbooks.
• Creating and delivering value-driven experiences at every stage of the buying journey, including advising on modern digital sales room strategies.
• Ensuring strategies consider and integrate with sales tools like your CRM, for seamless data flow and actionable insights. AI-powered sales enablement tools can further enhance sales productivity by automating tasks like meeting scheduling and lead scoring, allowing reps to focus more on selling and connecting with buyers. Sales intelligence tools can also save research time and improve pitch preparation.
This comprehensive approach ensures your sales and marketing teams are empowered to efficiently deliver on the defined strategy, driving sustainable growth for your engineering business.